- The results always contain a professional photo or some kind of graphic of the product.
- The price becomes visible and is combined with an offer, that is, free shipping. See how the amount saved in retail becomes visible. This is an established advertising strategy: Amazon tells people how much the product is worth and that it currently sells for less than the amount it is worth.
- Amazon mentions the number of items in stock and the estimated time it will take for the product to reach the customer. Buyers are more inclined to buy an item when they know that the quantity of the item is limited. Time expectancy is also a useful feature for most customers and sellers.
- Amazon makes use of cross-sell and upsell. This refers to a sales concept that is based on the similarity of the product or asking the customer if he would buy another product that complements the first one he bought, that is, when a customer considers a product; Amazon mentions another product that might also interest the customer.
- A ‘Look Inside’ feature is offered to customers who are purchasing books. This realistic feature allows the customer to take a closer look at the book.
- Reviews: The “Editorial Review” section describes the product in great detail. Amazon also allows customers to review a product. These reviews are usually reliable, fair, and act as testimonials about the product. All kinds of comments can be useful to the seller.
- Added Extras: Amazon includes several other types of interactive and cross-selling devices, i.e. customer discussions, a Listamania feature, wiki information, etc. All of these extras can be used to create interest around specific products or topics.
How it all works:
- Record Website design By BotEap.comIn order for you to start selling your product on Amazon, the first thing you need to do is register. This is a simple process that requires you to complete a short online form to register as an individual seller. If you think you will need to process more than 40 orders per month, you must register as a Pro Merchant.
- Upload product inventory Website design By BotEap.comAmazon has made it much easier to load your product inventory. After your registration, you have three options for submitting information related to your product: Website design By BotEap.comOption 1: Use the Add a Product feature in Seller Central to create one product at a time. If you are unfamiliar with Seller Central, all you need to know is that it is a web interface that is used to deal with all aspects of sales on Amazon.com. You can use this tool to add product information, make inventory updates, and later manage orders and payments through it. Website design By BotEap.comoption 2: Use the clerk’s desk. This is a free and easy-to-use desktop application that you can use to add products in bulk or individually to your inventory. Website design By BotEap.comOption 3: If you want to send information about many products simultaneously, use the inventory files to create multiple products.
- Your products are detected Website design By BotEap.comBy listing your products on Amazon, you reach millions of potential customers 24/7 – Amazon’s traffic now becomes your traffic too.
- Your product is purchased Website design By BotEap.comBuying a product on Amazon is not only convenient, but also really simple and fast. Your product is easily purchased with a click of the mouse.
- Transport Website design By BotEap.comBasically, you are in charge of shipping your product to its new owner. Amazon will notify you of the purchase by email when an order has been placed. All you have to do is package and ship your product to the customer. If you prefer not to handle this section, you can opt for the Fulfillment by Amazon option.
- Money in your pocket Website design By BotEap.comThen Amazon makes the payment to you through a direct deposit into your bank account. You will also be notified of this deposit by email as soon as your payment has been submitted.
- Fraud protection Website design By BotEap.comAmazon offers its sellers a world-class payment fraud protection service. They have devised a system that has personalized notifications that tell you exactly what is happening with your orders and payments at any given time.
- Credit card services Website design By BotEap.comNaturally, Amazon is licensed to conduct secure transactions with most of the major credit card providers.
- Guarantee program from A to Z Website design By BotEap.comThis program is specially designed for customer security, but it is important to know about a program of this nature, as it has been created to establish a sense of business trust between the customer, Amazon, and you. The A to Z Guarantee Program is designed to handle situations where a customer: 1) Never receives a product or 2) Receives a product that is different from what was ordered. Initially, the customer is advised to contact you (the seller) personally if this type of product comes up. If unable to resolve the issue, the customer can submit an ‘A to Z’ claim to Amazon. Amazon then sends you an email, outlining the customer’s complaint. You are asked to respond by mailing basic order information and a summary of the fulfillment process. Amazon will then decide how the claim will be resolved; this may result in you having to reimburse the customer.