Find out what it means to you

Website design By BotEap.comDo you want fanatic customers and clients?

Website design By BotEap.comDo you want to earn good money while doing good things?

Website design By BotEap.comIt all comes down to RESPECT.

Website design By BotEap.comIf you don’t respect your market, you can still make a lot of money. However, it will be more difficult.

Website design By BotEap.comI’m not talking about some mystical, “do good things and the universe will reward you.” Even if it’s purely profit you’re after, listen up and listen well.

Website design By BotEap.comDo things like ‘word of mouth’ and ‘repeat business’ make your bank account fill with saliva?

Website design By BotEap.comIf so, stop disrespecting the people you want to buy from.

Website design By BotEap.comrespect their struggles
Most vendors are good at this.

Website design By BotEap.comIf their product clears acne, they don’t just say how it will clear your complexion. They talk about how it will stop people from laughing at you and give you more confidence.

Website design By BotEap.comYou’re more likely to get the job, the girl, the raise, if you’re not worried about all the pimples on your face.

Website design By BotEap.comSome people make fun of that. “Are you worried about pimples? First world problems?”

Website design By BotEap.comJust because it’s not the worst thing in the world doesn’t mean it’s not a big deal for the pizza-faced kid struggling to fit in at school.

Website design By BotEap.comMarketers respect that.

Website design By BotEap.comWe recognize it.

Website design By BotEap.comWe hold up a mirror to their struggles until there is no way they can ignore the problem.

Website design By BotEap.comThat’s when we offer the solution.

Website design By BotEap.comrespect your time
When you start a business on your own, something strange happens.

Website design By BotEap.comYour time becomes more valuable than ever. Every moment she could be devoted to creating new offerings, chasing new leads, researching new technologies, or daydreaming about new ideas.

Website design By BotEap.comHowever, people begin to treat your time as if it has no value.

Website design By BotEap.com“If you don’t have a boss, you’re free to take me to the airport, right?”

Website design By BotEap.com“Can I have 15 minutes of your time to throw something at you that you don’t want?”

Website design By BotEap.comThere is a strange truth here: everyone thinks they are ‘busy’.

Website design By BotEap.comHowever, most people are not.

Website design By BotEap.comI remember being so painfully ‘busy’ in college.

Website design By BotEap.comPlease, I was done with free time.

Website design By BotEap.comSame thing when I got my first full-time job. How was that? I only worked 9 to 5 back then…

Website design By BotEap.comPoint?

Website design By BotEap.comWhether they’re busy or not, people hate when you waste their time.

Website design By BotEap.comWhen you write an email or whatever, ask yourself: After the reader has read this, will they be happy they did? Or will they want those moments back?

Website design By BotEap.comNothing will pay off for everyone, so focus on your prospects.

Website design By BotEap.comWill they find your message entertaining, informative, or an offer too compelling to pass up?

Website design By BotEap.com(Ideally, all of the above.)

Website design By BotEap.comWhen your reader thinks to himself, “reading that was a good use of my time!” something strange happens. Whether they buy or not, they are more likely to read your next message.

Website design By BotEap.comI get too many emails from people where it’s all about them.

Website design By BotEap.com“I have a new product for you to buy!”

Website design By BotEap.comGreat, I don’t care. Tell me what the product does for me and why I want that. Even dismissing your post as irrelevant took a moment that I’ll never get back.

Website design By BotEap.comOn the other hand, many people who email me are so entertaining that I will read their emails no matter what they sell. They have trained me to know that they are always worth reading.

Website design By BotEap.comrespect their money
Digital products are amazing. It costs the same to send someone a two-hour video as a two-paragraph message.

Website design By BotEap.comAnd you can send it to 10,000 people as easily as ten.

Website design By BotEap.comEverything is fast, automated and practically free.

Website design By BotEap.comThis means that you can offer your customers 10 times what they pay for something. Why not, right? Once you’ve created something, there are no additional costs to deliver it.

Website design By BotEap.comAre you selling a $30 eBook? What additional reports, templates, podcasts, videos, guides, and other eBooks can you add to make them worth $300 for?

Website design By BotEap.comSo for the right person, the offer becomes irresistible.

Website design By BotEap.comSure, it will take time and money to create those bonds. However, once you have them, all the time and money is already spent. You can include them at no cost and with little effort.

Website design By BotEap.comRespect your intelligence
Don’t lie to your readers.

Website design By BotEap.comDon’t send them silly emails like “I noticed you didn’t accept my last awesome offer. Does that mean you’re not getting my emails? Please reply so I know it’s not a glitch.” That’s an obvious lie, so don’t say it.

Website design By BotEap.com(If you’re worried about glitches, look at your email deliverability and open rates. If there’s a sudden drop, maybe it’s a glitch. Who knows, you might want to ask your readers if they’re getting your emails.) But don’t do it for some crazy ploy to imply that your offer is literally irresistible to everyone…)

Website design By BotEap.comAssume your readers are smart. Assume that they will see through any lies you tell, even the smallest ones.

Website design By BotEap.comrespect yourself
Imagine this scene:

Website design By BotEap.comA man in a suit on his knees, tears running down his face, snot coming out of his nose, hands clasped as he begs a woman not to leave him.

Website design By BotEap.comLet’s say she accepts it (not likely, but come with me here). Is she going to respect this guy?

Website design By BotEap.comOf course not!

Website design By BotEap.comWill he respect her?

Website design By BotEap.comDoubtful!

Website design By BotEap.comAs it is with love, so it is with business.

Website design By BotEap.comYou want to do the right thing for your customers. You want to offer them as much value as you can.

Website design By BotEap.comAnd of course you want to respect them.

Website design By BotEap.comThat means respecting yourself too. If someone doesn’t want to do business with you, maybe fight for them and offer even more value. If they still say no, you move on.

Website design By BotEap.com“The customer is always right” is too extreme. Sometimes the customer is legitimately crazy. Too often, the client feels powerless in his own life and craves any opportunity to dominate you.

Website design By BotEap.comYou disrespect your genuine customers, the ones who appreciate your value, when you invest too much time, mental energy, and money on these losers.

Website design By BotEap.comIf they’re not happy, of course.

Website design By BotEap.comIf they have legitimate complaints, you’d better get them fixed.

Website design By BotEap.comBut what if they are being petty and disrespectful or just for the sake of it?

Website design By BotEap.comPolitely let them loose and walk away.

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