Google AdWords Landing Pages: How To Create Attractive Offers That Are Virtually Irresistible

Website design By BotEap.comTraffic is great. Large amounts of traffic are even better.

Website design By BotEap.comBut the attractive offers are what seals the deal.

Website design By BotEap.comToday we will take advantage of a skill that ALL website operators must master: creating offers that turn buyers into buyers.

Website design By BotEap.comRemember, first and foremost, customers don’t give a damn about your product or its price until they think you understand.

Website design By BotEap.comCreate an offer that is so engaging and unique that conversions (a call or an email) happen almost on instinct. Don’t be afraid to make solid offers that include a money-back guarantee, discounts, and free gifts – whatever it takes to earn their trust and show them how good your company is.

Website design By BotEap.comWhen your visitor comes to your site, they are most likely looking to solve a problem. Grab their attention and inspire them to share their contact information or place an order before they leave your website (and will likely never return). This is where attractive offers become a game changer.

Website design By BotEap.comIt is a marriage proposal from your lifelong soulmate.

Website design By BotEap.comNow is the time to retire everybody stops and makes his offer so tempting that they stop looking at him and call him out.

Website design By BotEap.comGoogle AdWords allows us to develop very specific offers to attract customers who need our product or service. When they see and click on your attractive offer, they will land on your landing page. Address this need with a landing page title and supporting offer that delivers on the promise of the ad they clicked on. Improved conversions are sure to follow. Here is an example of a great conversion offer for an appliance repair service provider:

Website design By BotEap.comOur service fee to go to your home starts at just $ XX.00 to diagnose the problem with your dishwasher. (Save $ 25.00 on any repair right now.) Before any repairs are made, we will quote you a firm, flat fee to fix the problem and make your dishes shine again.

Website design By BotEap.comNo unpredictable hourly rates and no surprises. Don’t forget, after receiving the repair estimate, show this to your Technical Advisor. coupon service For an immediate savings of $ 25.00!

Website design By BotEap.comTen more reasons why The XXXXXXXXX is the first choice of thousands of area (city) clients:

  • Satisfaction guaranteed in writing
  • Serving (City) More than 30 years.
  • Your one stop shop for appliances, parts and repairs
  • Same day or next day service
  • Affordable appliance repair
  • No additional charge for service calls on Saturdays
  • Free travel fee with repair
  • Insured / Licensed
  • We service most brands
Website design By BotEap.comTry us right now with is very special Introductory offer:

Website design By BotEap.comCall us at XXX-XXX-XXXX and save $ 25.00 on any dishwasher repair PLUS, we will waive all diagnostic and travel fee, a value of $ XX.00. This is a very limited time offer made for our web customers only, so you must act now. The call is free and your satisfaction is guaranteed!

Website design By BotEap.comInclude your extraordinary promises and guarantees (and yes, they must be extraordinary). Explain how your prices are simple and fair.

Website design By BotEap.comDescribe your company’s unique service policies, its money-back commitment, its 24-hour emergency service, its commitment to punctuality, its “commitment to leave no trace”, free shipping, free returns and so many other unique qualities of your company that customers yearn for someone to provide.

Website design By BotEap.comI say “longing” because they are actively looking to find a company that will get it, eliminate risk, and allow them to stop browsing websites and get back to their lives.

Website design By BotEap.comAvoid phrases about raw materials at all costs

Website design By BotEap.comThese include statements like this:

  • We are number one
  • Quality is our specialty
  • Honest and trustworthy
Website design By BotEap.comClients do not value these general and vague statements at all. These statements also imply that you have nothing real to offer. Clients respond to attractive offers, risk-free guarantees and clear calls to action.

Website design By BotEap.comHighlight the benefits of your offering with a short paragraph or bullet points. The best landing pages offer more than a list of what’s included; They also clearly highlight the benefits of the offer and give visitors a compelling incentive to respond. For example, instead of “Our bedding line is made from Swedish foam,” say something like “Swedish foam users report an 87% reduction in back pain during the day.” In other words, emphasize how the offering addresses a specific problem, need, or interest that your target audience cares about.

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