How Outdoor Signs Help
When it comes to attracting customers, nothing is as effective as a well-designed sign. Studies show that up to 50% of new businesses’ first-time customers walk into their shop after seeing the outdoor sign, making them a crucial marketing investment.
Outdoor signs vary widely in look and purpose to meet the specific needs of any business, from a hip coffee joint to a hardware store. Some of the most popular types include sidewalk signs, banners, lighted cabinet signs, and window graphics. Regardless of what type of signage you choose, it is important that it be made from durable materials that can withstand the elements and any potential vandalism or theft.
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Signage materials come in a variety of finishes and colors to match your brand, but aluminum is by far the most common and versatile choice. It can be finished to resemble wood, glass or even steel for a sleek, modern aesthetic. It’s also lightweight, easy to work with and affordable.
How Outdoor Signs Help in Attracting Customers to a Store
Another great option for Outdoor Signs is vinyl. It’s a flexible material that can be used to create a wide range of products, including pole banners, floor graphics, vehicle wraps, and reflective stickers. It’s also easy to customize with any text, images or artwork you choose.
When it comes to choosing a design for your outdoor signage, it’s important to consider the message you want to convey and who your audience is. Useful slogans and catchphrases can make people remember your business name and the services you offer.
If you’re trying to attract a more environmentally conscious or health-conscious audience, try using a sign that reflects those values by featuring eco-friendly or organic images and messaging. Similarly, using humor on your sign can help make your business memorable and generate positive word-of-mouth.
Adding illumination to your outdoor signage is a great way to draw attention at night and let passersby know that you’re open for business. This can be a particularly effective strategy if your target audience is made up of commuters who are often on the move at the beginning and end of their work day, when it’s most likely that they will see your sign.
Having an attractive outdoor sign is one of the most cost-effective ways to boost your business’s visibility. However, it’s equally important to make sure that your sign is designed from the start to meet the needs of your target audience and the unique local climate conditions in which your business operates. Doing so will ensure that your sign not only draws in passersby, but stays on their minds long after they’ve gone home. To learn more about creating the perfect sign for your business, contact us today! Our friendly team of experts will be happy to guide you through the process. Or, you can try out our free online Design Tool to get an idea of how your sign could look. You can even upload your own image or logo to get started!