How To Make The Right First Impression With Your Home Page Title

Website design By BotEap.comA new user of a website needs to know that they are in the right place, just beforeY!

Website design By BotEap.comGetting a new lead is great, and for many small business owners, every visit to the site makes a big difference.

Website design By BotEap.comIf the home page of your website does not convey what it is about immediately and assures the user that they are on a site relevant to their intentions, you run the risk of the potential customer bouncing back to your competitors.

Website design By BotEap.comWhat do you need to show a user that they are on the correct website?

Website design By BotEap.comThe perfect headline.

Website design By BotEap.comIs your website continually converting visitors into leads?

Website design By BotEap.comThe perfect title may not seem like a big deal, but without the right one in place, this can instantly cause a user to click or visit another website.

Website design By BotEap.comYour headline should be clear, cover what you offer and how it differs from your competition.

Website design By BotEap.comHave you done any professional search engine optimization? If so, you are ahead of the game. But if you haven’t, it’s time to brainstorm!

Website design By BotEap.comSEO is when you try to rank terms related to what you do in Google search engine results. These should be intuitive terms vetted to see if they align with the way users view your product or service.

Website design By BotEap.comWhoever provided you with your keyword targets will have checked whether those terms are highly searched and will provide you with a list.

Website design By BotEap.comDo not use the terms directed to deep pages. Look at what your overall goals are to see what sentences you should include. If you are trying to rank for 1 specific phrase above all else, be sure to include those phrases in your title.

Website design By BotEap.comWithout those keyword phrase goals, it’s up to you to assess what best describes what you provide and why a user should engage with your business.

Website design By BotEap.comFor example, if you are a lawyer, you know where to start. You want to make sure that your headline includes that you are a lawyer.

Website design By BotEap.comNow look at the details of what kind of law you practice and what sets you apart from the competition.

Website design By BotEap.comIf you are an intellectual property law firm that has been in practice for a long time, you can put together your title quite easily: Sample & Sample: Intellectual Property Law Since 1966.

Website design By BotEap.comNot a lawyer? It is not a problem.

Website design By BotEap.comAnother example would be a professional speaker. What makes you valuable?

Website design By BotEap.comIf someone asked you clearly why they should hire you, what would you say?

Website design By BotEap.comIf you are a great morale builder and team motivator, you can try: Example Name Corporate Speaking – Energizing businesses to build their own success.

Website design By BotEap.comIn both examples, we indicate what the business is and its unique selling position.

Website design By BotEap.comIf you were a completely new user and you had found a website through an organic search on Google or through an ad or post on social media, you would know everything you need immediately about whether or not to continue on the website.

Website design By BotEap.comDon’t treat this lightly!

Website design By BotEap.comTake your time and take the user’s perspective when evaluating which language to use.

Website design By BotEap.comThe rule of thumb is that you have 3-5 seconds to grab your user’s attention or it will bounce. Websites are all about user experience, so don’t start yours with the wrong message.