- Start by following active friends who are interested in your business.
- Communicate with more – Follow relationships from industry and companies you know. Make sure they are actively involved on Twitter.
- Increase your Twitter following by actively participating, promoting, and staying up-to-date with current trends and news in your industry.
- Stay away from employing automatic follow-up tactics, feed / RSS feeds linking to Twitter, etc.
- Keep the information real and provide brief status updates: “We just did this …” or “Employee x thinks …”
- Never let go of your followers. Twitter is all about consistency, so keep it that way, if you can.
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