Team Kits Concept
Have you ever wondered how some brands come up with their team kits? Many brands, from big to small, use concept kits to help them decide on the look of their kit. The modern look is very much design-led, and concept kits are similar to kits that were popular in the 80s and 90s. Big colours and wavey patterns are becoming more commonplace. However, some of the most successful team kits have been created using a mixture of concepts, including vintage styles and more modern trends.
To make a good first impression, a team’s kit should be aesthetically pleasing and stylish. It should be easy to match the rest of the team’s colors and logo. It should also be easy to identify the players, which is important for fans. Clubs typically commission home, away, and third kits, as well as socks. In addition, most big clubs also have alternative shorts and socks to match their home and away kits.
Similarly, in a home kit, the Indomitable Lion covers a player’s heart, while the FECAFOOT crest is found on the left shoulder. Both away and home kits include the pan-African Cameroonian green-red-yellow color scheme. Some teams are less bold than others, so choosing a kit that is subtle, but still visually appealing, can be important.
Nike’s concept kits are created several months or two years before the big team kits launch. Initially, the team’s players, including Nike, submit their ideas and concept kits. Nike’s designers will create several concepts and samples of these designs. They will then settle on a streamlined design concept and template for the season. Eventually, the team will wear its new kit. In the meantime, the team can enjoy the new design for many years to come.
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What is a Team Kits Concept?
As the popularity of team kits increased, clubs began to add new features to their kits. In the 1980s, football clubs started wearing retro-style kits to commemorate historic events. Some clubs even made commemorative kits. Blackburn Rovers’ shirts, for example, featured a black-and-white striped design. A similar design was made for the change kit worn by Blackburn Rovers. Throughout the 1980s, new eras saw the introduction of a third colour – pale gray, and dark green.
Soccer kit design is hard to predict. Manufacturers employ a team of designers to come up with new designs. Some are closely guarded until the teams unveil them. For large manufacturers, the World Cup, European Championship, and African Cup of Nations – the latest trends can be traced to these competitions. As a result, many smaller manufacturers are forced to lower their prices and narrow the choice for their fans.
In the 1970s, Umbro dominated the market for football kits. This led to a shift towards kits that lacked trim. While the home kit was predominantly red and black, away kits remained yellow and blue. This concept became known as the away kit, and was soon embraced by the rest of the football world. This change is what made the sport look like it is today. And it’s all thanks to football kits.