Your 3-Step Guide to Increasing Sales with Seasonal Marketing
Website design By BotEap.comWhen the holidays like Thanksgiving and Christmas roll around, you may be thinking more about what to serve your guests for dinner or how to decorate your home, not how to increase sales with seasonal marketing. (That is, unless you’re selling Christmas decorations or turkeys, I’m sure that’s the most important thing.)
Website design By BotEap.comChristmas promotions are not limited to important dates either.
Website design By BotEap.comYou can go as wide as you like – the seasons, festivals, and regulation days, to name a few. You just have to spend some time on social media platforms to see everything from International Coffee Day to World Teachers’ Day; Get creative and find the ones that make sense for your business.
Website design By BotEap.comNo matter what your product or service is, there are some great ways to engage your target audience.
Website design By BotEap.com5 seasonal marketing ideas to promote your business
Website design By BotEap.comGift cards / certificates
Website design By BotEap.comFrom clothing stores to supermarkets, many companies offer gift cards, and not just seasonally; you will often find them throughout the year. Even if you don’t have a product or service traditionally associated with a special occasion like Christmas, with a little creativity, you can make it work.
Website design By BotEap.comFor example, you probably wouldn’t think of Subway sandwiches when brainstorming Christmas gifts, but if you saw this gift card, you might have an idea to give to a friend or family member.
Website design By BotEap.comMaybe it’s a life coach or business coach who could design a festive-looking gift certificate for a certain number of sessions.
Website design By BotEap.comOr perhaps you are an interior designer or feng shui consultant who could sell an introductory session as a housewarming gift.
Website design By BotEap.comBirthday
Website design By BotEap.comHave you ever received a gift email or e-greeting card on your birthday?
Website design By BotEap.comWhile some customers may avoid entering their birthdays on your website or email newsletter signup form, you can make it easier if you don’t ask for the year and tell them why you are requesting it.
Website design By BotEap.comThen send your birthday customer a seasonal discount or gift with your best wishes.
Website design By BotEap.comHere’s a tasty one: Family restaurant chain Red Robin offers a free birthday burger as one of the perks of signing up for their Royalty program.
Website design By BotEap.comFree shipping
Website design By BotEap.comIf you don’t offer year-round free shipping, making this a featured holiday deal on your website during may encourage visitors to buy from you.
Website design By BotEap.comIf you already offer free shipping above a certain amount, consider lowering it for a special occasion.
Website design By BotEap.comYou can remind customers that this is a special offer by having them enter a promo code at checkout or by showing them the normal shipping cost crossed out.
Website design By BotEap.comA photo contest on social media
Website design By BotEap.comAsk your followers on Facebook or Instagram to share festive photos with your product and tag you for a chance to win a prize. You could have followers submit photos from summer vacation, photos from Easter dinner, a favorite memento from the first day of school … whatever!
Website design By BotEap.comLink it to your business and it’s a win-win situation – your followers have a chance to win an award, and you get exposure and user-generated content.
Website design By BotEap.comA simple thank you
Website design By BotEap.comIt’s always a thoughtful gesture to thank the people who make it possible for you to stay in business!
Website design By BotEap.comI really appreciate our customers and I always want to wish them a happy vacation and let them know if we are going to be closed for a statistic or a special event.
Website design By BotEap.comWhile this is not a tactic to get more sales, the more gratitude you feel and show your loyal customers, the better. Please take the time to send out a short holiday newsletter when appropriate.
Website design By BotEap.comAs a business owner, it is your main purpose and what you focus most of your energy on. However, it can be challenging, especially when you’re so close to your brand, seeing what’s missing and making any necessary changes.
Website design By BotEap.comNow that you have some ideas on what to do for your customers, I’m going to share how you can run a successful Christmas marketing campaign.
Website design By BotEap.com1. Do your keyword research
Website design By BotEap.comIt’s important to do keyword research every time you create content. You want to have a good balance of specific short and long tail keywords.
Website design By BotEap.comDon’t wait until the last minute to create your engaging content, especially for big holidays like Christmas. According to the National Retail Foundation, 40 percent of consumers start shopping on the 25th before Halloween.
Website design By BotEap.comInstead of stuffing your content, you should write for your readers and spread these well-researched keywords throughout your content. For special occasions, brainstorm the event + your product / service / timely offer + your location. Here are some examples:
Website design By BotEap.comto???? Valentine’s Day + gift cards + Vancouver
Website design By BotEap.comto???? New Year + women dresses + Mississauga
Website design By BotEap.comto???? Father’s Day + spa packages + Edmonton
Website design By BotEap.com2. Provide valuable content
Website design By BotEap.comThink about what your visitors will find valuable when creating website copy and articles as part of your seasonal marketing.
Website design By BotEap.comPeople are looking for solutions to their problems, whether it’s how to make spring cleaning easier or how to buy birthday gifts on a budget.
Website design By BotEap.comYou can create a “top 5” list, collect the “most popular” products or services on one occasion, or post some “easy ways” to do something to get people’s attention.
Website design By BotEap.comTurn your keyword research into well-written and researched articles and guides that your customers will want to share on social media.
Website design By BotEap.com3. Be flexible and data-driven.
Website design By BotEap.comIt is essential to capture as much data as possible during your seasonal marketing campaigns. Do people interact with your posts on social media? Is your website content converting visitors into leads and sales? Does a particular page get more traffic than others?
Website design By BotEap.comAs you collect data, you can review your campaign performance to develop your strategy for other important dates and holiday promotions.
Website design By BotEap.comYou don’t want to miss out on a profitable Black Friday or New Years opportunity because you weren’t sure how your campaign was doing.
Website design By BotEap.comAs you can see, seasonal campaigns are about more than just placing store decorations or adding a greeting to your website’s home page. By creating meaningful campaigns that resonate with your target audience and following these three steps, your vacation can be happier. -and more successfulâ ?? -never.